Increase User Engagement: Social Campaign Mission

Overview

Designed a campaign to increase followers on X (formerly Twitter), Discord, and Telegram.

Scope of Work

• Created a campaign website.

• Designed graphics for promotional materials.

• Worked with the marketing and development teams to ensure smooth execution.

Challenges

• Making the interface simple yet visually appealing to encourage participation.

• Designing a user-friendly points-based system to guide users effectively.

Solution

• Used a universe theme to create a futuristic and cohesive visual identity.

• Designed a clean, single-page layout optimized for mobile and desktop.

• Applied bold colors and engaging typography to highlight key actions.

• Added clear call-to-actions and easy navigation to improve user flow.

Results

• The campaign successfully increased the follower base on 3 platforms:

	Begin	After
X	80K	319K
Discord	135K	192K
Telegram	35K	90K

• The design facilitated seamless user engagement, resulting in high participation rates within 3 months.

• The experience reinforced my ability to balance creativity and functionality under tight deadlines.

Begin the mission

After the mission (Dec 2024)